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Word of Mouth as Marketing

Written September 4. 2000, at 10:50 GMT.

In his latest newsletter Mark Hurst says:

"Think how effective word of mouth is: it requires no technology to buy, no installation headaches, no maintenance costs. And it's all generated by a simple, good customer experience on the website. Create a good customer experience and much of that marketing will take care of itself, free of charge."

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