Yahoo Strikes Smart, Yet Again

Written October 27. 1999, at 01:00 GMT.

Yahoo! GeoCities are about to remove the irritating popup-window advertisements and replace them with Ad Squares. Its a tiny and neat-looking DHTML square that sits in the corner of each window with a GeoCities homepage. It runs through a short ad, and then quietly rolls itself up and out of the way. (See this example)

Here comes the Yahoo-Brilliance part: As an incentive for people to like their Ad Square, Yhaoo has built several free (optional) services into the Ad Square. Standard "Mail Link", "E-mail this page to a friend", "sign my guestbook", etc. This way the Ad Square becomes a friendly and helpful element on each page unlike those irritating popups.

Only Yahoo!

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