The Power of Word of Mouth on the Net

Written May 31. 1999, at 02:00 GMT.

Jakob Nielsen's Spotlight for May 31. 1999 is on an survey that shows how word of mouth travels faster on-line than off-line. This should come as a surprise to noone, because of how extremely easy direct inter-person communication is on-line.

Come to think of it, this is actually on of the main ideas behind the Cluetrain Manifesto.


More like this: English Entries, .


Reader Comments (1)

  1. Ray Gaulke replies:

    Is it possible to get a copy of your May 31st 1999 survey on The power Of Word Of Mouth On The net?

    Ray Gaulke

    February 8. 2004 kl. 20:04 GMT | #

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